How to Further Your Career Using Marketing Principles - US News/Marcelle Yeager

The traditional view of marketing is that it applies to products or services only. However, there are a variety of marketing principles that you can use to promote yourself. If you're looking to do so for a promotion within your company or to prospective employers you're interested in, this could apply to you.

These tips can also help if you've thought about eventually becoming an entrepreneur. And if you have, you're not alone. According to a study by the Global Entrepreneurship Monitor (GEM), there are an estimated 27 million entrepreneurs in the United States. You may not be ready to take the plunge and start something on the side or quit your day job, but it's never too early to start preparing yourself for owning a business.

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